The Benefits of Real Estate Blogging
In order to successfully market your real estate business, you need to exercise all methods of promotion. It’s simple enough to announce your business offline with flyers, newspaper ads and corporate giveaways and hope that people will take notice. However, if you want to reach more people, you need to go online, and one of the online strategies you need to practice is real estate blogging.
Blogging has been a habit done by people from all industries for a long time and for a good reason: it works. Here are some reasons why you should blog about your real estate business.
1) Teaching, not preaching
The reason why buyers and sellers consult real estate professionals is because they aren’t completely knowledgeable about the ins and outs of the industry. While not a lot of people don’t like being told what to do (which is what sometimes happens in face-to-face meetings), they will appreciate the things you can teach them. By blogging about it, you’re handing them valuable information that they can use to keep abreast of everything that might happen in a real estate transaction, from the searching or listing to the closing.
2) What better way to stay connected?
Creating a website is a great way of saying “Hello, World”, but blogging will ensure that the lines of communication are always open. Through a blog, you can discuss things about the business that really matter and you can invite people to join the conversation. Constantly updating your content will show people that you do care about giving them fresh information and turns you into a real estate go-to guy.
3) And on that subject…
Providing your audience with great information establishes your status as a reliable real estate source. By imparting expert knowledge, such as predicting industry trends or giving a review on a particular neighborhood, you’re exhibiting confidence in your knowledge, which further boosts your business reputation and leads potential clients to seek you out should they require specific advice.
4) Blogging is SEO-friendly
Websites are difficult to rank in different search engines, but not if you have a blog to go with it. A blog that is updated with new content regularly has a better chance of being crawled by search engine spiders, which can help rank your website highly on SERPs (search engine results pages) and keeps you visible and relevant online.
Knowledge is power, as the old adage says, and people take this to heart. Through blogging, you can take advantage of the opportunity to educate people and to market your business effectively at the same time, making it a win-win situation for all.
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Posted by STL Real Estate, leading St Louis realtors